Beer label design

Dive into the Omniverse with our newest beer from Omniverse Brewing Co. We are black Afrofuturistic/Sci-fi aficionados who enjoy some real good beer. Try our newest addition, Nashira, a Guava Passion Fruit Wheat Ale that sends your taste buds to another dimension.

Sketches and Moodboard

For this project, I worked on a label design. I decided on a beer label design because I love how they are designed and illustrated. My target audience was defined as African American Adults who enjoy Sci-Fi, specifically Afrofuturism. With that in mind, I started looking for inspiration and researching more into Afrofuturism and its existence in African American culture. That research helped me develop the sketch I ended up using for the label.

moodboard

sketch

Mockups

moodboard

sketch

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