Brainstorming and Mindmapping
My project parameters were to make a logo for a coffee shop with the target audience being seniors. With that info, I started researching what that meant in terms of my target audience and how I could make a coffee shop geared towards them. People are considered seniors at the age of 55. Around that age, they are already established within their careers and family, and some may even be retiring from work or have children who are already adults.
Sketches and Moodboard
By mindmapping and creating a moodboard, I consolidated my ideas and found the colors and type I wanted for this project. This information also allowed me to refine my ideas for sketching the logo. After creating those sketches, I used the best ones and created several versions on the computer exploring different colors and types.
Final Product
I wanted the coffee shop to be a place where you are welcome to get away from your life, relax, and mingle with the people that come through. Just like you would sit on the steps of your house taking in the sight of the neighborhood and talking with your neighbors.
MOckups
